Tag: Search Engine Optimization

Importance Of SEO for Small Businesses

Search engine optimization (SEO) is a marketing technique by which number of visitors to a website increases in order to obtain a high rank in the search result page of search engines. Small businesses avail many advantages from SEO, thus a better decision in investing in search engine marketing. In this article, we will discuss briefly the importance of SEO for small businesses.

Importance of SEO for small businesses
Following will help you understand the importance of search engine optimization (SEO) for your business.

1) Finds new customers and helps in growth of the business: A business that has a website grows twice the time of the business that has no website. SEO helps you in gaining better ranks in search engine page, thus attracting more visitors and customers.

2) New markets are explored: If SEO campaign is successfully done, it will help you in finding new markets and exploring new economies. This can get your website huge crowd of people, thus improving the performance of SEO.

3) Awareness of brand through better rankings: One of the implications of SEO is brand awareness. Most users likes to trust brand appearing in the first place when they try to search for a term instead of the brands which don’t have a good web presence. Small businesses that require building brand awareness should invest in SEO in order to obtain top position for the term relating to their business. Thus SEO plays an important role to build or to destroy a brand.

4) SEO is a good social media: High ranking web page will also help in gaining social media exposure. For SEO purposes, social media popularity is good. SEO helps in bringing social media more visible.

5) Makes your business open 24×7: A business with SEO that gets big number of visitors because it works 24 hours a day. It is, therefore, a better idea of investing some time and money for getting your website on top position of search engine page results and attract new customers even when your business is closed.

6) Helps in achieving better conversion rates: SEO is faster and easier to use and has compatibility with mobile and tablet devices. This helps in achieving better conversions ; people who visit the website become customers or loyal visitors.

7) Staying up-to-date: As SEO is a continuous activity, it will give you advice that are necessary and you will not miss any opportunity that comes your way.

8) Bypass competition: If the two businesses are are selling the same products and at similar prices, but one of them has SEO and the other has web presence that is non optimized, which company do you think is growing faster with success ? Obviously the company that has SEO. If a business is not doing SEO, it is likely that they are going to be eased out from the industry unless they undertake a good SEO strategy.

Link Building Strategy for Auto Dealerships

Auto dealership owners might have heard about link building, but don’t know ‘how to do it for their dealership website. It looks like a simple question, but the answer is complex. In terms of search engine optimization link building is the process of obtaining a backlink from one web page, and pointing it to another web page. Search engines such as Google look at those links to rank a web page. In this article first we see the basics of link building and then the strategies.

  • Basics to know about link building: The relationship between link building and search engine optimization is complex. But here is a quick summary every auto dealership owner or internet marketing person should know.
    • In general link building is good: Try to build as many links as you can from reputable sources. This is because each link is like a vote of confidence for the search engines.
    • All links are not equal that you have: A tweet not worth is same as a link from a blog or a newspaper. If the source of the link is trustworthy, the link from it is more trustworthy to the dealership website.
    • Bad links: Some links could be bad. If links are from foreign domains, or from the websites that have nothing to do with, and contains objectionable content will not help. Do not buy links from other websites. Such links damage your reputation and trust of your customers. Buying links is violation of Google user agreement. In case, Google catch your dealership website, you have to pay a lot, which might come in the form of the search engine’s penalty for your website.
  • Strategies: Once you understand the basic concept of link building, the first step to creating a link building strategy for your auto dealership is to understand your assets for link building. There are multiple ways of earning links, but below are three strategies every auto dealership can use.
    • First Strategy – Relationships: Find websites that can link to your dealership website. This can be any organization that you work with or any local business like a local florist that delivers flowers to your front desk, parts supplier, or a body shop. Also, find out if there is anyone who mentioned about your business online and that is not linking to your dealership website. You can make a search for mentions of your dealership brand by inserting the keywords search parameters in Google search: “Dealership Brand Name” -DealershipURL.com.
    • Second Strategy – Onsite content: The blog is helps your website get links to the website. If you have links in any other credible source will be a good thing to get the traffic. For example, you are giving scholarship of some amount to a local school or college with the name of your dealership, you could generate the links from different places like scholarship directory websites, local bloggers, local chamber of commerce, city websites, universities and local high schools.
    • Third Strategy – People: In guest blogging opportunity, leverage the experience of your staff. Conduct seminars with your mechanic on his well experienced way or other people about he running of an auto dealership.

Link building is one of the biggest challenges that most auto dealership websites face. Only creative and a planned strategy can help an owner create links that can help their dealership website see higher rankings, then more visits and finally into conversions.

Common SEO Mistakes

There are mistakes that even experienced Professional SEO experts make it. People choose many different things and do there work differently what comes in their mind are descriptive of their website but the average users may not understand it. The following are the common mistakes most of the SEO’s do.

  • Targeting the wrong keywords
  • Another common mistake is ignoring the Title tag. One of the important places to have a keyword is title tag because it helps in optimization of the site.
  • Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version.
  • If you have JavaScript menus you can’t do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
  • If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.
  • Concentrating too much on meta tags you cannot except to rank well
  • Using only Images for Headings
  • Many people underestimate how important a good URL is and ignoring them.
  • It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forums, Spam etc., which ultimately could lead to getting their site banned. In fact, what you need is quality backlinks.
  • Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.