Tag: Social Media

Tips on Effective email Marketing for Auto Dealerships

Email is a form of personal communication with the recipients. Email marketing is a direct marketing in the form of commercial messages of auto dealerships to a group of people who use email. In a broad sense, every email sent to a current or potential customer could be considered as a piece of email marketing. It usually involves sending email for solicit sales, request business, or ads. It is to build brand awareness, trust, and to build loyalty. We will discuss tips for the auto dealerships for effective email marketing.

  • Segmenting: Segmenting plays a vital role in email marketing to target potential customers effectively. Having a big list of customer email database does not mean you should send email to everyone. For example there are some customers who come at regular intervals for oil changing and any other maintenance. Segment them in a separate list. Send at that specific intervals an email, it will be a reminder to them. This way, make segments for each type of customers. This make it easy to target.
  • Make it personal: People like to see their name in writing and will see the name to know about who sent it to him. Craft the customers in a way that your email is sent to them personally and not to the mass. Making it one to one it gives the personal feel. First greet the customer. Then, insert a well written email body text. Leave a goodbye message for your customer. At the end, add the two line signature line. It contains first and last name and the your title. In the rest of the space, insert your dealership’s website, social links, phone numbers, address, etc.
  • Quality than quantity: Emails are very important, you should need to care them as precious items. When you are sending an email to the customer, it is important that the email has a clear call to action, contains proper grammar, and looks good. It sounds easy, but in practice it is difficult. Take a look at the good emails from big companies and other beautifully designed emails. Take the best parts from them, how they are sending, how is the content, how they are targeting the customers, etc.
  • Tracking: You need to track the phone numbers that you are including in your emails. Otherwise, you never know the effectiveness of your emails. If you already have a tracking system, analyze them. If not try to use the tools. One the tool is Google URL Builder to code every link you send out. When the link is clicked, Google Analytics will capture that information for you.

Keep on learning about the new techniques, knowing about the concepts like not to get your emails into SPAM will helpful to get more return on investment for the email marketing strategy. (more…)

Managing a Corporate Blog

Many organizations are evaluating the online presence through blogs. Corporate blogging is a low cost alternative against traditional marketing strategies. The main advantage of corporate blogging is to help companies in strengthening relationships with targeted group of audience. But, it is feasible only if the blog is managed properly. The following are some guidelines on how to manage a corporate blog.

  • It is good to start a corporate blog with an idea on how to use it effectively. Once the blog is created, the company should stay focused on this very idea, for blogging. This helps the company in maintaining the blog at a substantial quality.
  • Since the blog is published in the web, probably anybody can have access to it. Thus, it is important to make sure that confidential information of the company is not posted in the blog, even by mistake.
  • As it is a business blog, it is no-brainer to say that the content of the blog must be informative and formal. Corporate blogs should not be used to publish personal opinions on unrelated topics.
  • Posting and updating a corporate blog at regular intervals helps the company to create a good impression among the readers. Since the corporate blog represents the company itself, irregular and inconsistent posting is likely to be considered as a sign of irresponsibility in the company.
  • Corporate blogging has potential ability to establish solid brand recognition for the company. Many companies use their blog as an effective tool to promote their products or services. At the same time, the blog should not be blatantly used as a sales tool.
  • The corporate blog should adhere to the organization’s policies. Exceeding the formal limits here has high potential to affect the reputation of the company.
  • It is likely for blogs to get positive comments as well as negative comments. It is even essential to deal with negative comments tactically. The strategy of being open to criticism helps the organization to appear honest as well as to enhance their quality of services.

These days, many organizations believe that sharing information with the aid of technology gives birth to innovations. The blogosphere is a potential medium to help them in creating a congenial environment for it. Managing a corporate blog consistently well helps businesses to attain all the boons of blogging.