Mobile marketing is one type of advertising and it is a new area in interactive marketing. Generally, people own mobile phones, so it is a great opportunity for business people. This marketing is a broad channel because it has SMS, MMS, mobile internet, applications, location based services. Many business people have questions about outdoor mobile advertising, the following are few of them.
- Are Mobile ads memorable?
First a company or organization should think about this question. Generally, most of the people feel that mobile marketing is the more effective than any other traditional advertising methods.
- Do people actually look the ads?
This is also important question whether people pay attention about mobile marketing advertising or they neglect this.
- How many impressions receive an Outdoor Mobile ad service per day? Does these ads impact the shopping behavior of the people?
The important thing is the people are responding or not for your mobile advertising. Otherwise, whether people are responding for your business offers through this mobile ads or not.
- Mobile Advertising is not used too often and what does the industry’s future look like?
Whether this mobile advertisement is used by company frequently or rare is important. This service is fast growing one. Is it useful to develop the business is also main thing.
- Is outdoor advertising suppose to replace newspaper, radio, and TV ads?
Generally, a vital role is plaid by the outdoor media to reach the customers in the media mix. So, these questions are important questions. Every business man should think about them before using this mobile advertisement to promote their business.