Types Of Mobile Barcodes

Mobile barcodes act similar to typical barcode labels, but they are specially designed to be used by mobile phones. In the earlier days, bigmouthmedia has considered how mobile barcodes can be used in associate marketing. But there are different types of mobile barcode without any official standard that are issued by the MC2 (Mobile Codes Consortium).

Popular mobile barcodes in the order as they become successful in the mobile barcode market are:

QR Codes: A QR Code is a two dimensional barcode which was evolved by Japanese corporation Denso-Wave in 1994. QR-Codes are very popular in Japan and more recently became popular in the English speaking world. QR Codes can be decoded to hold all types of information extending from VCards to websites and telephone numbers. Google utilizes QR Codes in their Print Ads.

Data Matrix: A Data Matrix (also called semacode) is a two dimensional barcode organized in either a square or rectangular pattern. Data Matrix codes are extensively used to “tag” small items, they can be observed on electronics.

ShotCode: A ShotCode is a dartboard-like circular barcode generated by High Energy Magic of Cambridge University. In contrary to square counterparts, shotcodes work little differently. Instead of including complete data, like a URL, they just consist of a link to a server which holds the data. Mostly, ShotCodes are considered as the TinyURL of the mobile barcode world.

QR Codes have more chances to become the main method of mobile barcode utilized for advertising, whether it is offline or digital. Their storage capacity and error capturing capabilities are extraordinary and, since they have prominent widespread exposure in Japan, there are also chances to hit mainstream Europe too. Data Matrix barcodes are mostly suitable for “tagging” small areas, like electronics labels, whereas ShotCodes will become the sensational of the barcode family.


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